Global Tourism Rebounds to 96% of Pre-Pandemic Levels

Global tourism has significantly recovered, reaching 96% of pre-pandemic levels between January and July 2024, driven by strong demand in Europe and the gradual reopening of markets in Asia and the Pacific.

According to recent figures released by the World Tourism Organization (UNWTO), approximately 790 million tourists traveled abroad during this period, marking an 11% increase compared to 2023, and only 4% below 2019 levels. The year started with strong growth, although the pace slightly slowed in the second quarter. These results confirm UNWTO’s forecasts, which anticipated a full recovery of international tourism in 2024 despite ongoing economic and geopolitical challenges.

UNWTO Secretary-General Zurab Pololikashvili emphasized: "International tourism is on track to fully regain its momentum after enduring the greatest crisis in its history. This recovery highlights not only the growing demand for travel but also the efforts to strengthen air connections and ease visa restrictions. However, it is essential to better plan and manage tourism flows to maximize their socio-economic benefits while ensuring inclusive and sustainable development."

Despite current economic and political disruptions, the demand for international travel remains strong, supported by increased air connectivity and measures facilitating travel, such as simplified visa procedures. All regions have seen significant recovery in the first seven months of the year.

The Middle East stands out with a 26% increase in international arrivals compared to 2019, marking the strongest growth. Africa also recorded a 7% increase compared to the same period in 2019.

Europe and the Americas have nearly regained their pre-pandemic levels, reaching 99% and 97% of their pre-pandemic arrivals, respectively. Meanwhile, Asia and the Pacific welcomed 82% of their 2019 tourist numbers, with a rising trend in June and July, reaching 85% and 86%, respectively.

Globally, 67 out of 120 destinations have already regained their 2019 arrival levels in the first half of 2024. Among the top-performing destinations are Qatar (+147% compared to 2019), Albania (+93%), El Salvador (+81%), Saudi Arabia (+73%), along with Moldova and Tanzania, which have also recorded significant increases.

However, experts warn of the persistent challenges the tourism sector faces. Inflation, rising transportation and accommodation costs, as well as the global economic climate, labor shortages, and extreme weather events, remain major concerns.